SALESFORCE-MARKETING-ASSOCIATE PDF EXAM DUMP & LATEST SALESFORCE-MARKETING-ASSOCIATE EXAM FORMAT

Salesforce-Marketing-Associate Pdf Exam Dump & Latest Salesforce-Marketing-Associate Exam Format

Salesforce-Marketing-Associate Pdf Exam Dump & Latest Salesforce-Marketing-Associate Exam Format

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 4
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q26-Q31):

NEW QUESTION # 26
Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.
What should the associate use to satisfy the request?

  • A. Service calls opt-in
  • B. Double opt-in
  • C. Single opt-in

Answer: B

Explanation:
To ensure emails are sent to the intended and confirmed recipients, a double opt-in process is recommended, especially for global audiences. This process requires subscribers to confirm their email address by clicking a link sent in an initial confirmation email, reducing the risk of invalid or mistyped email addresses and enhancing compliance with global data privacy laws.
* Advantages of Double Opt-In: It confirms that the subscriber genuinely wants to receive communications, reducing spam complaints and improving list quality.
* Salesforce Documentation Reference: See Opt-In Best Practices for details on how double opt-in supports global compliance.


NEW QUESTION # 27
DreamHouse Realty just finished an open house and has acquired prospective contact information via a physical signup sheet.
What is the best practice when this contact data is collected and entered?

  • A. Add collected contacts to an onboarding journey.
  • B. Add collected contacts to a double opt-ln campaign.
  • C. Add collected contacts to customer database.

Answer: B

Explanation:
The best practice when acquiring new contacts via a physical signup is to confirm their interest and consent through a double opt-in process. This helps ensure compliance with data privacy regulations, confirming that the contacts genuinely wish to receive communications. A double opt-in involves sending a confirmation email with an action step (usually clicking a link) to verify the contact's email address and consent.
* Why Double Opt-In is Important: It improves list quality by verifying that each email is accurate and that the individual is interested in receiving communications. This practice reduces unsubscribe rates and potential spam complaints.
* Salesforce Documentation Reference: See Salesforce's recommendations on Opt-In Best Practices for more details on using double opt-in to ensure compliance and engagement.


NEW QUESTION # 28
The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?

  • A. Account-Level Footers
  • B. Custom Preference Center
  • C. Dynamic Content

Answer: B

Explanation:
A Custom Preference Center allows Cloud Kicks to create a branded landing page that lets subscribers manage their preferences, update profile information, and unsubscribe from specific lists. This helps maintain brand consistency and improves user experience by providing control over email preferences.
* Why a Custom Preference Center: It offers flexibility in design and functionality, ensuring a cohesive brand experience that aligns with Cloud Kicks' existing website branding.
* Salesforce Documentation Reference: For more information, refer to Creating a Custom Preference Center.


NEW QUESTION # 29
An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.
How should the associate troubleshoot this issue?

  • A. Ensure the data extension is testable.
  • B. Ensure a data retention setting is enabled.
  • C. Ensure the data extension is sendable.

Answer: C

Explanation:
If an associate is unable to find a specific data extension when setting up an email broadcast using a Single Send Journey in Journey Builder, the first troubleshooting step is to ensure that the data extension is configured as sendable. A sendable data extension is one that has been set up with a clear relationship to a subscriber or contact record, allowing it to be used as an entry source for sending emails.
This setup includes specifying a field in the data extension that relates to the subscriber key or contact key in Marketing Cloud, enabling the platform to link each record in the data extension to an individual subscriber or contact for email sends.


NEW QUESTION # 30
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

  • A. Provide a postal mailing address as a minimum.
  • B. Have customer log in to their account and update profile.
  • C. Set up a footer in the email with an unsubscribe link.

Answer: C

Explanation:
Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.


NEW QUESTION # 31
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